Recent Work
Project | 01
Travel Tech, Telecommunications| Airalo
the world's first and largest eSIM marketplace.
Led bilingual SEO, content, retention, and integrated marketing communications for Airalo's Arabia and Africa markets, driving a 32% MENA revenue increase through a single hyper-localized campaign, 42% organic impressions growth, and a full AEO recovery following the mid-2025 AI Overview disruption.
Project | 02
SaaS, Cloud-Based Graphic Design Platform| Canva
Global Software as a Service (SaaS). It is a cloud-based graphic design platform
Stepped in as Senior Bilingual SEO and Marketing Strategist for Canva's MENAP region during a critical restructuring period, independently owning Arabic and Africa SEO strategy, delivering 40%+ of the H1 target within weeks, and partnering with localization and creative teams to replace machine-translated Arabic content with dialect-aware, intent-led copy aligned with Canva's truly-local mission.
Project | 03
Entertainment and Leisure Destinations | Miral Destinations
leading creator of immersive destination experiences, operating world-class entertainment, leisure, and cultural attractions
Led bilingual SEO strategy, CRO planning, and consumer journey optimization for Miral Destinations' portfolio of world-class entertainment and leisure experiences, including Saadiyat Island, Ferrari World Abu Dhabi, and Clymb Abu Dhabi. Delivered Arabic and English content production tailored to each destination's unique audience, optimizing key touchpoints across the digital journey to improve discoverability, engagement, and conversion for both local and international visitors.
Project | 04
Home Furnishings & Decore | Sedar
leading home furnishings and interior solutions brand across the GCC
Developed and executed a bilingual SEO and content strategy for Sedar, identifying conversion gaps across key landing pages and implementing UX, design, and copy improvements to better reflect the brand's premium positioning and guide high-intent audiences from discovery to purchase
Project | 05
Health & Beauty | Pharmaciaty/ Mumzworld
Saudi-based health and beauty e-commerce platform
Delivered end-to-end bilingual digital marketing across Pharmaciaty's e-commerce ecosystem, spanning SEO strategy, ASO, UX and app copywriting, paid performance campaigns across Meta, Google, and app stores, and social media management. Optimized the full consumer journey from discovery to purchase, driving visibility, engagement, and conversion across Arabic and English-speaking audiences in the Saudi market.