More Work
Project | 06
IT Services| Alnafitha IT
Saudi Arabia's leading independent providers of enterprise IT services and solutions
Produced a full suite of bilingual B2B content for Alnafitha across multiple touchpoints, including thought leadership blog articles, web and landing page copy, sales pitch decks and proposals, social media content, and targeted B2B email campaigns. Work was crafted to communicate complex enterprise IT solutions in clear, compelling language that resonates with C-suite and procurement decision-makers across the Saudi and wider GCC market.
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Project | 07
E-commerce| Styli, Landmark Group
Fashion-forward e-commerce brand for men and women across the GCC​
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Contributed to Styli's soft launch by producing bilingual Arabic and English copy across the full digital ecosystem, including app and web content, social media, push notifications, and CRM campaigns. Localized Arabic product titles to ensure cultural and linguistic accuracy across the catalog, and shaped the brand's initial market entry communications to build awareness and drive early adoption among fashion-forward audiences in Saudi Arabia and the wider GCC.
Project | 08
Tech Recruitment| TechieMatter
specialized technical recruitment platform serving the MENA region
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Produced a series of thought leadership blog articles for TechieMatter, translating employer insights and market intelligence into actionable guidance for MENA organizations navigating the competitive landscape of tech talent acquisition and retention. Each piece was crafted to position TechieMatter as a credible industry voice while addressing the real hiring challenges facing regional employers in a rapidly evolving tech ecosystem.
Project | 09
Real Estate | The Loft​
Premium residential and commercial compound by Living Yards Developments
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Developed and executed a monthly social media content strategy for The Loft across Facebook and Instagram, crafting original copy and creative concepts to build brand awareness and drive interest in the compound among prospective buyers and investors. Content was designed to highlight the development's lifestyle proposition and premium positioning within Egypt's New Administrative Capital, supporting Living Yards Developments' sales and visibility goals during a critical early awareness phase.
Project | 10
Retail & E-commerce | Citruss TV
A leading MENA e-commerce and retail media brand offering various products across television, digital, and mobile channels.
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Produced bilingual Arabic and English product copy across a high-volume catalog spanning fashion, beauty, accessories, electronics, and home appliances, tailoring tone and messaging for each category and audience. Balanced lifestyle-driven creative writing with technical precision to ensure every product description was engaging, accurate, and conversion-focused.